For founder-led and mid-size B2B firms

Hiring more reps won't fix your revenue problem. Your sales system will.

Travis B Morris
Travis B Morris Consulting
Travis B Morris
Principal Consultant

Most growing firms hit the same wall. You win when you get in front of the right buyer, but getting there is improvised. Channels overlap, compensation is unclear, deals have no owner, the CRM doesn't reflect reality, and no report tells leadership what's actually working. Adding salespeople to that system doesn't multiply revenue. It multiplies confusion.

I help leadership teams build the sales infrastructure that makes growth predictable. In a focused assessment, I add what's missing, strengthen what already works, and close the gaps that are silent killers, the ones that stay invisible until you've hired the reps and the revenue doesn't follow. You walk away with one agreed picture of how revenue happens, and the confidence to grow knowing the system we built is repeatable and scalable.

Travis B Morris Consulting LLC logo sketched in pencil

What You Walk Away With

Channel clarity
A documented map of every sales channel, including its owner, its economics, and its rules of engagement, that leadership agrees is accurate.
Compensation that works
Comp plans and agreements structured to attract good salespeople and keep them, before rep number one is hired.
A pipeline you can trust
CRM, pipeline, and reporting practices that give leadership real numbers instead of guesswork.
A prioritized roadmap
What to keep, fix, build, or retire, sequenced with recommended owners, so you can act with evidence instead of assumption.

The Experience Behind the Work

25+ years running enterprise sales operations for a Fortune 50 telecommunications companyspanning global account programs, compensation design, deal registration, CRM governance, and executive reporting across thousands of accounts and billion-dollar revenue bases. I've seen what breaks sales organizations at scale, and I build foundations that prevent it.

25+
Years in enterprise sales ops
Fortune 50
Telecommunications scale
150+
Leaders served by reporting
100%
Satisfaction guarantee

Get the sales system right before you scale the sales team.

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